About

Made properly, in Sussex

Townsmith is the plugin studio of Stephen Evans, a software engineer in Sussex, England. One product so far, built slowly and tested hard.

Why Townsmith exists

Local businesses keep getting burned by the same playbook: a tool generates hundreds of near-identical location pages, rankings spike, then the site gets folded out of the index and the business pays twice – once for the tool, once for the cleanup. Townsmith was started to build the opposite kind of tool: one that measures the quality of what it produces and refuses to pretend that volume is a strategy.

The principles

• Real pages. Everything generated is an ordinary WordPress page that survives the plugin being deactivated.
• Quality before publishing. Every generated page carries a score out of 100, computed before it goes live, with the maths documented.
• Nothing leaves without your say-so. The free plugin makes no external calls and sends no telemetry. Pro asks townsmithwp.com for its own updates and verifies its licence offline, and its optional AI assistant and maps reach out only once you switch them on, each documented down to what it sends.
• No AI copywriting. The only part of a local page worth ranking is the part only you can write, so the plugin refuses to fake it.

This website runs on the same principles: the schema, the structured indexes and the llms.txt are all generated from the published content itself, and the docs describe the product exactly as the code behaves.

The name

A townsmith would be someone who makes things for towns. That is the job: tools for businesses that serve real places, made with the care of a trade.

Get in touch

Questions about the plugin live in the documentation; the thinking behind it lives in the guides. For everything else, say hello – a real person answers, usually within a working day.