About

Made properly, in Sussex

Townsmith is the plugin studio of Stephen Evans, a software engineer in Sussex, England. One product so far, built slowly and tested hard.

Why Townsmith exists

Local businesses keep getting burned by the same playbook: a tool generates hundreds of near-identical location pages, rankings spike, then the site gets folded out of the index and the business pays twice – once for the tool, once for the cleanup. Townsmith was started to build the opposite kind of tool: one that measures the quality of what it produces and refuses to pretend that volume is a strategy.

The principles

• Real pages. Everything generated is an ordinary WordPress page that survives the plugin being deactivated.
• Quality before publishing. Every generated page carries a score out of 100, computed before it goes live, with the maths documented.
• Nothing leaves your install. No external APIs, no AI services, no telemetry. The licence for the Pro add-on verifies offline after one activation request.
• No AI copywriting. The only part of a local page worth ranking is the part only you can write, so the plugin refuses to fake it.

This website runs on the same principles: the schema, the structured indexes and the llms.txt are all generated from the published content itself, and the docs describe the product exactly as the code behaves.

The name

A townsmith would be someone who makes things for towns. That is the job: tools for businesses that serve real places, made with the care of a trade.

Get in touch

Questions about the plugin live in the documentation; the thinking behind it lives in the guides. For everything else, say hello – a real person answers, usually within a working day.