Guides
Local pages, explained properly
Plain-spoken guides to service-area SEO: what to build, what to write, what Google penalises, and how to scale pages without going thin. No hacks, no volume worship.
01Service-area pages, done properlyWhat a service-area page is, when it earns its place, and the anatomy that separates a page that ranks from a doorway page that gets ignored.02Doorway pages and the line Google drawsWhat Google's spam policies actually say about doorway pages and scaled content, the substitution test, and how to fix a location-page estate that fails it.03How many location pages should you build?A method instead of a magic number: the defensibility test, evidence-led prioritisation, and building local pages in tranches you can stand behind.04What to write on a local page when every town feels the sameSix sources of genuinely local content for landing pages, the forty-word rule, and why shared structure is fine but shared substance is not.05A location page template that scales without going thinWhat a location page template should automate, what it must refuse to write, deterministic copy variations, and choosing between flat and hierarchical URLs.06LocalBusiness schema for service-area businessesOne LocalBusiness node, Service entities with areaServed per page, one graph even alongside an SEO plugin, and honest FAQ markup.07Internal linking for local pagesHub pages per service, geo-ordered related-area links, breadcrumbs, and why links should be written into the page markup rather than rendered at runtime.08Duplicate content across location pagesNear-duplication is what kills location pages: how to measure sibling similarity with shingles and Jaccard overlap, the thresholds that matter, and the fix.09Local SEO for tradespeopleThe six or eight pages a trade business actually needs, how the website and Google Business Profile divide the work, and a first ninety days.10Generating location pages in WordPressHand-built pages, page builders and bulk generators compared, plus seven questions that separate trustworthy tooling from a doorway factory.