Every page generator brags about how fast it publishes. We built ours to refuse.
When we started Townsmith, the obvious pitch was speed: forty pages in a minute. The pitch is true, and it is also how the web filled up with forty identical pages in a minute. Speed was never the hard part. The hard part is that the fortieth page has to deserve to exist.
So the centre of the plugin is not the generator. It is the gate. Every generated page carries a score out of 100, computed before publishing: 45 points for being distinct from its closest sibling, 35 for local substance, 20 for not being thin. Below the threshold, the free plugin warns you plainly and lists what to fix; Pro can refuse outright and keep the page a draft until it earns its way out.
The gate changes behaviour in a way no dashboard ever has. When a page will not publish until the local content slot holds forty real words about the place, somebody goes and finds forty real words. The tool stops being a way to avoid the work and becomes a way to see exactly which work is left.
It also changes the conversation with clients. “89% similar to Boiler Installation in Lewes” is a finding you can show someone. A score that recomputes on every save is a trend you can report. Agencies tell us the gate is the first thing they demonstrate, because it is the part that proves the pages are not the bulk junk their clients have been burned by before.
The scoring maths is deliberately simple enough to explain in three sentences, and it is documented in full. If you want the philosophy in one line: Google draws the line through value, not volume, so the tooling should too.