Free where it counts. Pro where it scales.
The free plugin is not a demo. Unlimited generation, full quality scoring, full schema, real pages. Pro adds the tools you reach for once you are running this at scale, and its licence never phones home.
Free vs Pro, at a glance
The free plugin does the real work. Pro adds enforcement, bulk tools, and scale across many sites.
| Capability | Free | Pro |
|---|---|---|
| Page generation | Every service across every area | Plus bulk CSV import and export |
| Quality Score and fix list | On every page | Plus bulk re-scoring and a quality monitor |
| Safety Check and Twin Finder | Portfolio doorway-risk verdict and a shared-sentence finder | Plus the portfolio duplicate radar |
| Publish gate | Advisory: warns before a thin page publishes | Enforceable site-wide: holds it back |
| Schema and hub-and-spoke linking | Included | Plus related areas ordered by distance |
| Blueprint sync | Per page, with a diff | Plus bulk sync across the portfolio |
| Scheduled publishing | Not included | Drip-publish cleared pages on a cadence |
| Pre-generation saturation planner | Not included | Included |
| AI content assistant | Not included | Optional: rewrites your own words, on-device or via relay |
| Production sites | One | One to unlimited, by tier |
Every tier has the identical feature set. You are only choosing how many sites it runs on.
Features never expire. Updates and support run while the subscription does. Activation is one request, then the licence verifies offline for life.
What Pro adds, once you run this at scale.
The free plugin generates the pages. Pro keeps them safe to publish, genuinely local and measurable, and gives an agency the tools to do it across a whole client book.
Saturation planner
See which pages will be too alike before you generate them, not after Google has crawled them. Pro dry-runs every service-and-area cell and paints the matrix green, amber and red, so you never make the near-duplicates.
Duplicate radar
The per-page score checks each page against its closest neighbour. The radar watches the whole portfolio for clusters of near-identical pages, the collective doorway risk no single-page check can see, and names exactly which ones to differentiate.
Local-proof library
The empty local slot on every page is what keeps these pages defensible. Write a town’s proof once, a landmark, a finished job, a local photo, a parking note, and reuse it across every service page for that area.
Conversion attribution
Know which pages turn visits into calls and enquiries, attributed on your own site with no external trackers. Pages with traffic and no enquiry are flagged first.
Blueprint kit
Carry a proven setup into a fresh client site in one signed file. Client details are left blank, so nothing is copied by accident. Onboard in minutes, not an afternoon.
Command centre
Every client site’s quality on one screen: average score, how many sit below the threshold, the worst recent slip. The only requests are between sites you own.
Defensibility dossier
A dated, signed, agency-branded report proving every published page cleared the quality bar, and how the portfolio measures against Google’s doorway guidance. The document you hand a nervous client at handover.
An optional AI assistant
Off by default. Switch it on and it helps you act on what Safety Check and Twin Finder surface: reword a flagged sentence, or get local questions to answer for a thin page. It works in the browser where the device allows, otherwise through our relay, which sends only that one sentence and your own notes to a paid model that does not train on them. It rewrites your words, never invents a fact, and never publishes.
Almost everything here runs entirely on your own site, with no external services and no data leaving the install. The one exception is the optional AI assistant: off until you switch it on, and even then it only ever sends a sentence you choose. The licence verifies offline and never phones home.
Pricing questions
Is the free plugin limited or a trial?
No. The free plugin is complete: unlimited generation across every service and area, the full Quality Score, the advisory publish gate, schema, hub-and-spoke linking, and per-page sync. Nothing is capped or time-limited.
What does Pro add over the free plugin?
Enforcement and scale: a hard publish gate across the whole site, bulk CSV import and export, scheduled publishing, bulk re-scoring and sync, a pre-generation saturation planner, the agency tools, and an optional AI content assistant. The free core does the real work on its own.
Does Pro use AI, and is my content safe?
Pro includes an optional AI content assistant that is off by default. It assists rather than generates: it rewrites a sentence you select or suggests local questions for you to answer, and it never invents facts or publishes anything itself. It runs on your device's built-in model where one is available, and otherwise through a relay that forwards only that single sentence and the notes you typed to a paid model that does not train on your data. The free plugin contains no AI at all.
How does licensing work?
A licence activates once over the internet, then verifies offline for the life of the subscription. It never phones home. Local and staging environments never count against your site limit.
What counts as a site, and what if I run many?
A production site. Single covers one, Studio five, Agency twenty-five, and Unlimited any number. Seats release and re-use as projects come and go, so one key can cover a whole client roster.
Do features stop working if I cancel?
No. Features never expire and your installed version keeps running. What lapses when a subscription ends is access to updates and support.
Start free. Move to Pro when you are running many.
The score and the gate are free on a single site. Pro enforces them, and scales them across a whole client book.